It is probably safe to say that football is without a doubt the most popular sport in the U.S. today. The Masters Tournament, is the most prestigious golf tournament in the world. The Final Four, is one of the biggest college events in the country. What do these all have in common? They are some of the biggest sporting events, and they are all men’s sports.
Women have seemed to take the backseat in the world of sports, but in terms of golf, they may soon be getting more credit. The LPGA is looking to give more credit to women athletes, and are doing so by combining forces with the PGA. The LPGA Championship that happens each year will be changing its name to, KPMG Women’s PGA Championship. Behind the U.S. Open, the LPGA Championship is the second oldest continuous women’s tournament.
This change will bring in an extra $1.25 million purse in next year’s tournament, an increase from $2.25 million to $3.5 million. This change will also provide greater coverage of Women’s golf on television, with airings on the Golf Channel, and NBC.
This will hopefully increase the exposure of both the LPGA and the sport of women’s golf in whole. The collaboration will not only bring the sport of women’s golf to new audiences, but will also expand the leadership of women, on and off the golf course and into the future.
In a world dominated by men’s sports, this change will take the next step in opening the eyes of the world to women’s sports. No matter what the outcome, it is guaranteed to be a step in the right direction for the game of golf.